Print-friendlySurvey Questionnaire Design
In my marketing research course, I uncovered a great article on improving your web surveys. More survey design oriented than web stuf..
Here's the post I sent to my classmates:
+++++++++++++++++++++++++++++++++
I do write a fair amount of short survey questionaires in my current position. The website that interests me was Principles of Questionnaire Design, located at http://www.analytictech.com/mb313/principl.htm. It outlined a number of key areas. I especially like how the actual page was constructed.
The headings allowed me quickly grasp key concepts. What we excellent is that this page detailed three key areas: how to ask it, where to place key questions and how questions can generate certain types of 'data'. These principles, combined with a quality tool for production, should help my efforts to obtain better reseearch data.
For instance, here's a survey I did in January. How could I have improved it? I have many ideas already... http://www.ncafp.com/members/surveys/surveyTemplate.html
