Submitted by pgraber on May 29, 2005

Southwest has always been known for extremely down to earth and creative television spots. 'You're now free to move about the country' made them famous. 'Wanna get Away' was also fantastic. I had to create a couple of concepts for my class at West Virginia University.

Part II - RADIO COMMERCIAL

Southwest Airlines "Rush" : 15 seconds
Produced. Version 1, May 2005

SFX: SOUNDS FROM THE CONCOURSE IN AN AIRPORT.

ANNCR: Attention all air travelers. Attention all air travelers.

ANNCR: Southwest Airlines is now providing daily flights to Philladelphia, Chicago, Orlando and Las Vegas. Far starting as low as $29 one way.

SFX: PEOPLE RUNNING, SCREAMING. COMMOTION. TRAMPLING.

ANNCR: Hey slow down!. You – in the white– no running. People! People!!

SFX: MOB OF PEOPLE SHOUTING FOR RESERVATIONS.

SFX: QUICK CUT TO SILENCE.. (3-5 seconds)

ANNCR: Southwest Airlines. Pittsburgh’s newest deal for low cost air travel. Beat the rush at southwest.com

Part II - Television COMMERCIAL

Southwest Airlines "Welcome" : 30 seconds
Produced. Version 1, May 2005

1)FAST FOOTAGE OF PITTSBURGH SFX: FRIENDLY, UPBEAT
AIRPORT. DOWNTOWN PITTSBURGH. MUSIC
DOWNTOWN BUSINESS DISTRICT

1)CHEERY SOUTHWEST TICKTET AGENT VO: ‘Hello Pittsburgh’

2) FAST SCENES OF HAPPY TICKETING
EXPERIENCES. SMILING CUSTOMERS

3) FRIENDLY BAGGAGE HANDLER VO: ‘Hello Pittburgh’

4)FAST SCENES AT GATE. SOUTWEST
STAFF HELPING ELDERY, LAUGHIING

3)FRIENDLY FLIGHT STEWARD VO ‘ Hello, Pittsburgh!’

1)FOOTAGE OF CONCOURSE,
TERMINALS, PEOPLE WALKING
THROUGH CONCOURSE

2)BUSINESS PEOPLE VO: ‘Right on time – Hello
DE-PLANING OFF SOUTHWEST Pittsburgh’

3)FADE IN OF SOUTWEST LOGO VO: You are now free to
move about Pennsylvania”

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