IMC Objectives for Apple iPod

Any successful IMC plan has background objectives that serve to give the program shape, intent and a target to reach. In considering this for Apple and their iPod portable music player, the following is a short discussion on IMC objectives as I see them. All content © Peter T. Graber, 2004.

Apple has a long-standing history of product and design innovation. Since starting in 1976 they have consistently been looked to as a leader in developing both hardware and software that pushes the limits of technology and is easy to use, reliable and fashion conscious.