Apple - iPod Situation Analysis
Published on April 09, 2006 - Comments (0)Apple Computer has long been known as the most innovative personal computer company on the planet. What began as a revolutionary foray into personal computing with the Apple II, the company is largely credited with helping to shape how people use computers with its implementation of the graphical user interface in its famous Macintosh (beginning in 1984). All content © Peter T Graber, 2004
Situation Analysis
Is 1024x768 The New Standard?
Published on March 29, 2006 - Comments (0)One interesting thing I noticed with the recent redesign of CNN.com is their use of more screen real estate. This suggests that a major shift is underway with users and their supported screen resolutions.
Rendering Intents Demystified
Published on March 09, 2006 - Comments (0)I have been struggling with color management lately. Seems all of my stuff in coming out too dark, for some reason. I don't believe it is my fault, just part of the process working with a range of vendors and output devices. One aspect of color management, however, is the rendering intent.
Which one should be used on digital output devices like color copiers, large format inkjets or on digital presses?
Sales Promotion Considerations
Published on March 05, 2006 - Comments (0)In considering the effectiveness of sales promotion programs, a marketing manager should consider several conditions within the market. Some conditions may work against the ultimate goals of the brand and may adversely affect overall brand loyalty. However, the marketing manager can do several things to minimize their impacts.
Problems with Customer Value Formulas
Published on February 18, 2006 - Comments (0)Increasingly, marketers are relying on databases, histories, internal and external data, and information from a variety of sources in an effort to improve their marketing communications effectiveness. On such method being used is that of customer valuation formulas, which work to measure a consumer’s worth to an organization.
While many of these formulas are applicable in a range of circumstances, they are also problematic. This discussion outlines several areas in which Targetbase’s Customer Brand Value formula can be limited in offering a clear view of a consumer’s value.
Does Nike Fit? Some Women Say No
Published on February 11, 2006 - Comments (0)I conducted a short series of interviews with everyday conusumers about the venerable Nike brand. What I learned was that a lot of women say Nike's are made for narrrow feet. The following highlights some other valuable information I gathered and outlines a basic marcom strategy consistient with it.
A Super Win for Steelers in SBXL
Published on February 08, 2006 - Comments (0)Erin was so excited. And to think I appreciated seeing it too. By now everyone knows the Steeler won Super Bowl XL.
Erin and I watched the game with Megan, Greg, Shelly and Ernie at Megan's house. The big screen made it all the more enjoyable. I got a call from Tommy earlier in the day that he was in Pittsburgh. Don't know what bar he was at, but he said it was nuts.
I was a bit nervous during the game. Had my doubts; especially after the divisional playoff game and Bettis's fumble on the goaline.
Problems with Customer Value Formulas
Published on February 06, 2006 - Comments (0)Increasingly, marketers are relying on databases, histories, internal and external data, and information from a variety of sources in an effort to improve their marketing communications effectiveness. On such method being used is that of customer valuation formulas, which work to measure a consumer's worth to an organization.
While many of these formulas are applicable in a range of circumstances, they are also problematic. This discussion outlines several areas in which Target's Customer Brand Value formula can be limited in offering a clear view of a consumer's value.
Problems with Customer Value Formulas
Published on February 02, 2006 - Comments (0)Increasingly, marketers are relying on databases, histories, internal and external data, and information from a variety of sources in an effort to improve their marketing communications effectiveness. On such method being used is that of customer valuation formulas, which work to measure a consumer’s worth to an organization.
Simple MySQL Magic with ODBC
Published on January 31, 2006 - Comments (0)A colleague and I were talking recently about a website that used a batch-type program to upload an Access file to the webserver each night. It allowed the organization to provide the latest, most accurate information in near real-time. This discussion got me thinking about more effective ways and what to do with MySQL and the LAMP (Linux Apache MySql PHP) platform.
